Pros:
The gym in the complex is nice, up to date appliances and surfaces. Air conditioning units provided *but are too heavy for the mounting spot and are always pulling away from the wall. A bathtub. 1 and a half bathrooms is good for 4 bedrooms. Installed an Amazon locker, and when packages actually go in it they don't get stolen. Laundry in building is a plus, as is the elevator.
Cons:
A lot of the pros are superficial and seem good on paper, and the building does well at the first look. There are so many things that show that management doesn't care.
They are incredibly difficult to get responses from and when they respond the answers are often short and not answering what was asked. The SIGNIFICANT increase on our rent this year is pushing us out, and I'm seeing it happen with many families and people who had made homes here across the board. The local businesses on the block were pushed out, as they rented from the company as well. They have installed some superficial on-paper benefits, and have exponentially inflated the cost without actually improving the apartments or lives of the people who live here. They are also the ones who stayed and stuck through during construction, putting up with the constant frustration and inconsistency, late deliverables, and an insane amount of ecologically hazardous construction materials. Bathrooms should have fans, ac units that you install should fit properly and not leave holes to the outside, switches that should control plugs because there aren't any lights should actually control those plugs. Paint started peeling in the bathroom after the first shower. Mice in the winter, gnats in the summer. The laundry room is always dirty and is expensive per load, in theory to keep it clean regularly.
Advice to owner:
Learn that people are LIVING here, and that while it's a business for you, you are actively making money off of unhousing reliable, established tenants. This is gentrification bullshit, just because it's new york doesn't mean you have to fall in line with the base unethical housing practices that the wealthy have deemed acceptable. Do better. The actual community would be so much better for it.