Aro at 260 West 53 Street,
Manhattan, NY 10019

426 Units

Built in 2015

62 Floors

Rent Stabilized Units: Unknown
Evictions: 3
Litigation History: No
1 Year Bedbug History: Yes
Pet Friendly: Yes
Building Overview
Building Report
Available Listings In Aro
unit
Midtown
242 West 53 Street #35D
$5,653
1 bed1 bathEst. Jan 2025
Future
unit
Midtown
242 West 53 Street #21I
$5,139
1 bed1 bathEst. Jan 2025
Future
unit
Midtown
242 West 53 Street #52J
$7,478
1 bed1 bathEst. Feb 2025
Future
unit
Midtown
242 West 53 Street #50J
$7,386
1 bed1 bathEst. Feb 2025
Future
Open Violations
A violation is issued to a building when a city inspector from NYC's Department of Housing Preservation and Development validates and confirms a complaint made to 311. The violations listed below are open violations that have yet to be addressed or have not been confirmed as resolved by the city.
Only open violations from the last 10 years.
Data last updated 3 days ago.
BUILDING AVERAGE:
0 violations per unit
NEW YORK CITY AVERAGE:
0.81 violation per unit
flag
Non-hazardous
0
class A
i.e. no peephole on a door, or no street # on the building, unlawful keeping of animals
MOST RECENT:
No violation found...
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flag
Hazardous
0
class B
i.e. smoke detector issues, inadequate lighting, no lighting for stairways
MOST RECENT:
No violation found...
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flag
Immediately hazardous
0
class C
i.e. rodents, pest, mold, inadequate heat or hot water, defective building parts
MOST RECENT:
No violation found...
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flag
Missing information/filings
0
class I
Missing or non-compliant with administrative information orders or filings
MOST RECENT:
No violation found...
Show all
Property Owners and Associates
L
Lance Delarosa
4.6(18)
Top Rated
Site Manager
1 Property426 Units
Litigation History: No
Evictions: 3
L
Laurence Ginsberg
4.6(18)
Top Rated
Shareholder
Head Officer
2 Properties433 Units
Litigation History: No
Evictions: 3
L
Liane Ginsberg
4.6(18)
Top Rated
Shareholder
Officer
2 Properties433 Units
Litigation History: No
Evictions: 3
E
East 96th Street Co.
4.3(29)
Corporate Owner
9 Properties1112 Units
Litigation History: No
Evictions: 6
Frequently Asked Questions

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Building Ratings

Cleanliness
1 (unmanaged) to 5 (well managed)
Garbage Management
1 (poorly managed) to 5 (well organized)
Heat
1 (faulty) to 5 (working)
Neighbors
1 (loud / disrespectful) to 5 (friendly and considerate)
Noise Levels
1 (loud) to 5 (quiet)
Owner Responsiveness
1 (slow) to 5 (timely)
Pest Control
1 (lots of pests) to 5 (no pests)
Water Pressure
1 (weak) to 5 (strong)
Cleanliness
Garbage Management
Heat
Neighbors
Noise Levels
Owner Responsiveness
Pest Control
Water Pressure

Renter Recommendations

--% of renters recommend this building

--% of renters approve of this owner

Rents and Deposits

-- of renters received their security deposits back
It HAS NOT been reported if this building accepts electronic rent payments.

Reviews (18)

3 months ago
Luxury building in midtown
Former Tenant
Pros:
Very clean and modern, spacious unit, great amenities (golf simulator, rooftop swimming, basketball court), package room has a system
Cons:
Concierge is constantly on rotation and a lot of short term tenants, so security is a bit lax
Over 1 year ago
Large Hands Off Company Luxe Apartments
Former Tenant
Pros:
Lived here for a year. The apartments are nice, we were on the ~50th floor so the noise was pretty quiet and the views were spectacular. During out time there the AC broke a few times which was frustrating but for the most part the building functioned. No vermin of any sort.
Cons:
The lobby was often messy, with the windows constantly being broken (not sure what was going on here). There were several noise complaints on our floor which the building didn't do much about. Felt like a pretty laissez faire situation.

Amenities are expensive.

Access to the rooftop costs $2500 a year per person (not per apartment), and that price doesn’t include guests. If you want to bring a guest, you have to pay $75/guest for a day pass. There is staff at the rooftop that enforces these restrictions. You can’t access any part of the rooftop without paying this fee.

Even if you pay for the rooftop, you still have to pay for the gym, which is $125/month with a minimum 1 year commitment.
Over 1 year ago
No complaints, great building
Former Tenant
Pros:
Professional staff, great location, competitive pricing
Cons:
Other tenants’ pets pee and poop do not get cleaned as often as they should. Stepping outside the lobby into the minefield on the sidewalk is always a gamble. Fault of the tenants, not the building.
Over 2 years ago
PiedAstaire
Former Tenant
Pros:
Staff manner and responsiveness, rental agent (Michael), quiet, cleanliness, style
Cons:
hallway decor feels stylistically dated, circa 1975
Over 2 years ago
So-so quality finishes
Former Tenant
Pros:
Central location with easy access to subway. Close to Central Park.
Cons:
Cheap finishes in kitchen and bathroom.
Advice to owner:
Can’t so anything to kitchen and bathroom finishes i suppose
Over 2 years ago
resident since 2019, all good so far
Former Tenant
Pros:
The little things like trash chute cleaning every couple of months. Plenty of staff during the day for maintenance, cleaning, mailroom and reception. Emails are responded to. Rent renewal was fair. Maintenance is prompt when you have issues in your unit. Feels like living in a hotel.
Cons:
Neighbors can be a headache. No one picks up after their dogs, so the ground is filthy in and around the lobby. The smell of urine and piles of feces are commonplace.
Advice to owner:
Keep up the good job
Over 2 years ago
Great bldg for a New New Yorker
Former Tenant
Pros:
The amenities are good. Staff generally helpful. Location is central.
Cons:
No proper exhaust for cooking. Quality of material used for some finishes (ie flooring and kitchen counter) are a bit cheap. Dog pee all around the front entrance. Very expensive access to the rooftop when you can only use it for half of the year. The building link app is great.
Advice to owner:
Thorough cleaning of front entry and post signs to let residents curb their dogs. More affordable access to all amenities.
Over 3 years ago
Would be great if management wasn’t so awful
Former Tenant
Pros:
New development, clean building, no pests, great lobby/front desk and maintenance staff
Cons:
The management company is absolutely terrible, they don’t care about their tenants and it takes quite a long time for them to respond to email.
Over 3 years ago
Great place to live
Former Tenant
Pros:
Clean. Responsive. Great amenities
Cons:
Very expensive. Not for long term

Over 3 years ago
New Building in Midtown
Former Tenant
Pros:
Brand new, good staff, large amenities
Cons:
Neighborhood has gone downhill since pandemic.
Advice to owner:
A on-site community manager would be helpful.
Over 3 years ago
Newish building well located
Former Tenant
Pros:
Location! Newer building
Cons:
Dog pee and poop smell at the entrance; lack of greenery
Advice to owner:
Clean the area in front of the building on a daily basis. Plant some bushes and flowers to make the entrance more appealing
Over 3 years ago
Solid Services and Management
Former Tenant
Pros:
Very clean - building only build in 2018
Cons:
Package room closes early on weekends and elevators can take a long time
Advice to owner:
Keep package room open later
Over 3 years ago
Great Location Midtown
Former Tenant
Pros:
-Great location
-New building
-Great Amenities
Cons:
Roof access is too expensive.
Over 3 years ago
Love this building
Former Tenant
Pros:
Very modern building. Great design, interior and exterior. Management is responsive, professional and the staff feels more like family. Amazing views, incredible amenities. Price is reasonable and management is not super strict with rules enforcement. The units are very well appointed. Any maintenance that is needed is done same day. GARAGE IN THE BUILDING WITH PRIVATE ELEVATOR ACCESS. True luxury.
Cons:
It’s Midtown West/hells kitchen. We are very close to Times Square. Not my favorite neighborhood in Manhattan.
Advice to owner:
The door staff could be a bit more focused on the outside of the building. Help people who come out of cars with packages, keep an eye on the sidewalk and surroundings. Give a general sense of safety.
Over 3 years ago
Best view, perfect light
Former Tenant
Pros:
Brand new building with a beautiful view on Manhattan, lots of space and storage, many facilities
Cons:
Can’t find cons, I’m just not in love with Midtown
Over 3 years ago
“Luxury” building, horrible management
Former Tenant
Pros:
The apartments look nice and amenities are top notch (though overpriced). Climate control in units is perfect.
Cons:
I’ve lived in ARO for over two years. They lure you in with fancy amenities (with obscene prices) and nice looking apartments but the reality of living there is another matter. The construction materials used look fancy but do not hold up. Nearly every apartment gets warped floors, to the point where they’re already having to replace them in some units. In the nearly 3 years I’ve lived there the windows have been cleaned ONCE. There’s always an excuse why they can’t yet clean them again but the reality is they are disgusting now which kinda ruins the point of having a view. There’s sometimes a door person, but the schedule seems random and good luck getting the desk staff to take the very minor effort to push the button to open the door. The package room goes on random hour long breaks and has limited hours anyway, and good luck getting the front desk staff to help you out when off hours no matter how urgent your delivery was. Maria, the person you’ll need to deal with for any communications about leasing, prides herself on being as unresponsive and difficult as possible. It can take WEEKS with multiple follow ups to get an answer. They had a fatal design flaw in the building so noisy facade work has been going on for months and every day cigarettes and metal shavings rained down onto our balcony. Elevators are frequently out of service (there were weeks when we had only 2 with 10 minute waits).

I lived in a much less nice building before ARO but the staff made the experience living there a delight. The staff at ARO mostly don’t care.
Advice to owner:
Shore up your management. Replace Maria.
Over 3 years ago
Nice building overall, studio
Former Tenant
Pros:
New building, great amenity, nice neighbors
Cons:
Some staff is rude because they gossip and is not very responsive
Takes forever to get hot water on high floor
Very noisy when the building is under construction
The elevators are always in trouble, drives tenants crazy
Expensive rent
Advice to owner:
The service standard should do up to the rent people are paying
Stop gossiping ( someone working on the front desk and always being fake friendly)
Over 3 years ago
Great for short term renting/corporate housing
Former Tenant
Pros:
Luxury building with incredible reviews
Cons:
Neighbors play the piano a lot but this place is great otherwise
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